Internet & Tourism

The advent of the Internet in the tourism sector has rapidly transformed the balance between operators and the way consumers buy. The airlines were the first to invest considerable resources on the web, in order to convert their site in their main sales tool for the consumer, excluding the traditional system of intermediation in hand so far for tour operators and travel agents. Airlines, and more generally the major transport operators have established a channel of direct negotiation with the client. The hotel industry has found it rather difficult to separate from traditional intermediation channels because of high fragmentation and thus a sharp weakness of the structures unique to the market. These structures are difficult to reach directly, but can be achieved through a multitude of more or less convincing intermediaries. In particular, consumers are often confused with the large number of websites that offer the same structure at different conditions. Portals travel to sell the same products at different prices. Thus, while for a structure of X site may be more convenient, for another, the site Y could be more convenient. It follows that the consumer who wants to buy the most advantageous rate is forced to search long and complex. On the web, often victories are web sites that are investing heavily in advertising, rather than websites with the best prices. In the United Kingdom, portals tariff comparison do not draw the same success they have in other countries (I speak from personal experience, because I am promoting a site that operates in several European countries ), but they can certainly make life easier for all those people who are looking for savings on the Internet and are therefore willing to devote more time to book their holidays. This type of site really does not sell travel, but collects all the fares available on other websites. Therefore, they are a starting point for consumers, who will then be directed to web pages for the purchase, with the advantage of convenience, simplicity and speed. But one question remains unanswered. Why if I go to stay at the hotel for one night-I pay more than if I would have booked a room on the Internet? This is because the vendor gives better rates for companies that sell on the Internet (always talking about his personal experience, as a tourist). As we said earlier, in the hotel industry the direct channel with the customer fails to replace intermediation, and even if the supplier sells directly, it will not below the rates Web. It is clear that the supplier may not sell below the rate in other Web major contracts would be cancelled.
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